FOUNDER AND OUR STORY
Mital Doshi founded Lemonein in 2014. A true travel lover with an eye for various cultures, cultivated along the journeys of life, formed this unique fusion of traditional art with modern fashion. Born with her roots from Kutch, a land known for its beautiful handicrafts and handmade products. From a very young age, heritage art was her forte. Her persistent connection with these regions helped her imbibe extensive knowledge about handicrafts that were generations old.
“I convert my explorations of various art and culture into contemporary fashion.” – Mital Doshi
She always desired to be the designer showcasing to the world what she has been brought up around, through her uniquely merged creations. Lemonein is the result of her 7 years of extensive research on handicrafts from various regions. The vision to tell the story of every craftsperson and giving exposure to fading ethnicities, resulting in encouragement for them to ascend, is where it all started.
MORE ABOUT LEMONEIN
Every collection is a journey through different cultures. Lemonein’s products are very niche and innovative, incorporating modern silhouettes. Our one-of-a-kind pieces are infused with textile and craftsmanship by artisans from all around the globe, and are transformed into contemporary fashion.
Lemonein’s extensive research in design will be our USP. For this unique and niche clothing line concept, material sourcing for each collection will be from its respective region.
OUR CONCEPT
Lemonein is an art driven, Middle East based, ready-to-wear fashion label.
Our aim is to be the culture and heritage inspired brand for the modern generation lifestyle. Lemonein is an upcoming women’s clothing brand that promotes rurally inspired fashion, through products using organic dyes, block printing, and handicrafts along with environmentally conscious materials. We bring to you the finest form of apparel products raising the true art and traditional methods by rural artisans.
CLIENTS
We are a ready-to-wear fashion brand, targeting local and international women who are fashion savvy and aspire to be fashion trendsetters. They are passionate about art, culture and innovation. The ideal client would be someone who loves to travel, pick up interesting things and is always ready to explore and experiment in life.
LMN CLUB
With an emphasis on environmentally responsible fashion, Lemonein will be starting a concept where members can avail a fashion advisory service to re-vamp existing wardrobe pieces. Be it an expensive dress you bought and barely wore or an inherited cultural outfit that you wish to wear styled to today’s fashion trends! Our fashion advisor services are perfect to get new looks in your wardrobe with minimum cost. A great cheat-trick to be fashion savvy even during a recession.
